The Business Development role works to improve our organization's market position and achieve financial growth. This person defines long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. It is their job to work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for their organization. In addition, this role will also help manage existing clients and ensure they stay satisfied and positive.
The primary role of Business Development will be to develop rapport with new clients, and set targets for sales and provide support that will continually improve the relationship. They are also required to grow and retain existing accounts by presenting new solutions and services to clients. Strategic planning is a key part of this job description, since it is the business manager's responsibility to develop a pipeline of new solutions/services the company can provide, and of the company's competitors. While the exact responsibilities will vary from company to company, the main duties of the Business Development Manager can be summarized as follows:
- Prospect for potential new clients and turn this into increased business
- Identify potential clients, and the decision makers with the client organization
- Research and build relationships with new clients
- Plan approaches and pitches - Work with them to develop proposals that speaks to the client's need, concerns, and objectives.
- Present an image that mirrors that of the client
- Work with technical staff and other internal colleagues to meet customer needs
- Submit weekly progress reports and ensure data is accurate
- Forecast sales targets and ensure they are met by the team